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The Nouvel API is currently in beta. We’re actively improving the platform and welcome your feedback.

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Overview

Nouvel generates high-quality UGC-style video ads from product URLs using AI. The API allows you to automate video ad creation at scale, making it perfect for:
  • E-commerce platforms creating product videos automatically
  • Marketing agencies managing campaigns for multiple clients
  • Performance marketers A/B testing creative at scale
  • Automation workflows integrating video generation into your tools
Simply provide a product URL, and Nouvel will:
  1. Scrape product information (images, descriptions, benefits)
  2. Generate persuasive ad concepts with AI
  3. Create 15-second UGC-style videos with professional actors
  4. Add lip-synced voiceover and captions
  5. Deliver production-ready video files

Base URL

https://app.nouvel.ai

API Version

v1

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Key Features

AI-Powered Generation

Transform product URLs into complete video ads in 15-20 minutes. Our AI analyzes your product, creates scripts, and generates videos with professional UGC actors.

Multi-Variant Testing

Generate 1-3 video variants per product URL in a single request. Perfect for creative testing and finding winning ads faster.

Multi-Platform Publishing

Publish completed videos to Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, and more — directly from the API. Schedule posts for the future or publish immediately.

Analytics & Insights

Track post performance, follower growth, and daily engagement metrics across all connected social accounts.

AI Copilot

Get AI-powered help with ad strategy, caption writing, product research, and creative ideation via the Copilot chat endpoint.

Webhooks

Register webhook URLs to receive real-time notifications when video generation jobs complete — no polling required.

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Available Plans

API access is available on Scale and Business plans only.

Scale Plan

$249/month
  • 30 videos per month
  • Up to 5 API keys
  • Team workspace (5 seats)
  • Custom avatars
  • All formats (9:16, 1:1, 16:9)

Business Plan

$849/month
  • 120 videos per month
  • Up to 5 API keys
  • Team workspace (20 seats)
  • Priority support
  • Dedicated account manager
Need API access? Upgrade your plan to Scale or Business to unlock API keys.

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Rate Limits

All API keys are subject to the following rate limits:
  • 60 requests per minute per API key
  • Rate limit resets every 60 seconds
  • Exceeding the limit returns a 429 Too Many Requests response
If you need higher rate limits for enterprise use cases, contact our team to discuss custom plans.

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Response Format

All API responses are JSON with consistent error handling: 
{
  "error": "Error message",
  "details": "Optional additional context"
}
Successful responses vary by endpoint. See individual endpoint documentation for details.

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Common Error Codes

Status CodeMeaning
400Bad Request - Invalid parameters or malformed JSON
401Unauthorized - Invalid or missing API key
402Payment Required - Quota exceeded or plan upgrade needed
404Not Found - Resource doesn’t exist or doesn’t belong to your account
422Unprocessable Entity - URL is not a valid product page
429Too Many Requests - Rate limit exceeded
500Internal Server Error - Something went wrong on our end

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Next Steps

Authentication

Learn how to create and use API keys

Quickstart

Generate your first video in 5 minutes

Generate

Generate video ads from product URLs

Publish

Publish videos to social platforms

Analytics

Track performance across platforms

Copilot

AI-powered creative assistance